Personalize Marketing Messages

Most marketers know that targets respond better to personalized messages. But personalization is about much more than just "mail merging" information into an e-mail template—few people today are sold on the relevance of an e-mail or direct mail piece just because it has their name on it.

CDC MarketFirst allows you to achieve an unprecedented depth of personalization. In addition to the traditional "mail merge"-style fields, CDC MarketFirst offers advanced list segmentation capabilities that allow marketers to determine recipient lists based on complex multiple criteria that dramatically increase message relevance, "personalizing" e-mails by segmenting the lists and sending only the relevant e-mails.

But beyond that, CDC MarketFirst empowers marketers to design e-mails and web pages that include entire sections of conditional text and graphics that can be tailored to the individual recipient. For example, a homebuilder can send an e-mail that features the new home a prospect is interested in, but also information about a nearby elementary school if the prospect has young children, about the nearby seniors' center if the prospect is a retiree, about local golf courses if the prospect is a golfer, and so on—all with appropriate matching graphics and images!

CDC MarketFirst takes personalization to a whole new level:

  • Personalize in multiple layers: Personalize through segmentation, "mail merge"-style field personalization, and full message and graphical content personalization.
  • Customize content with advanced conditional section control: Create rich, sophisticated e‑mails and web pages with multiple different conditional text and graphic sections, each of which can be separately personalized according to different criteria! For example, tailor one section of the e-mail to the recipient's industry, another to their role, and another to their past purchases. Different conditional options allow for hundreds of variations, achieving an unprecedented degree of personalization.
  • Leverage multi-platform data: Achieving true personalization requires that you capitalize on critical data about your targets spread across multiple systems, including ERP, CRM, and marketing databases, as well as web-tracking programs and e-mail click-through trackers. CDC MarketFirst allows you to segment and personalize messages based on information from a variety of sources and platforms, including web page views, e-mail opens and click-throughs, past interactions, survey responses, CRM profile data, ERP purchase and account information, and more.
  • Generate multi-lingual campaigns: CDC MarketFirst's advanced personalization capabilities also allow you to tailor messages to the recipient's preferred language of communication. Create a single campaign and launch it in almost any language!

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