Nurture Colder Leads Cost-Effectively

Organizations can control costs and apply sales resources most profitably by keeping salespeople focused on opportunities that have high sales potential. Marketing can play an important role in making this happen, by carefully qualifying and ranking leads before they go to the sales force, communicating lead priority to the salesperson.

Not only does CDC MarketFirst automate the qualification, scoring and ranked distribution of leads to the sales force, but it can also ensure colder leads neither waste salespeople's time nor fall through the cracks.

With CDC MarketFirst you can:

  • Enable leads to self-qualify: Deliver only qualified leads to the sales force. Determine lead quality by getting prospects to answer brief custom qualification questions through CDC MarketFirst.
  • Prioritize leads based on quality: Ensure sales follows up with the hottest leads first. CDC MarketFirst lets you rank leads according to custom-defined criteria and deliver them to the sales force with priority clearly noted.
  • Assign only the best leads to the sales force: Use CDC MarketFirst to send hot leads instantly to the sales force, but assign colder leads to an automated nurturing program, keeping sales resources focused on leads with the highest conversion rates and increasing ROI.
  • Let CDC MarketFirst nurture your colder leads till they're ready to buy: Use CDC MarketFirst's automated marketing features to nurture colder leads with a stream of ongoing communications, without draining sales resources. Continue to re-qualify cold leads until they are ready for distribution to the salesperson.

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